[citation] Adams on marketing management

[piggymouse]

"And the wheel," said the Captain, "What about this wheel thingy? It sounds a terribly interesting project."

"Ah," said the marketing girl, "Well, we're having a little difficulty there."

"Difficulty?" exclaimed Ford, "Difficulty? What do you mean, difficulty? It's the single simplest machine in the entire Universe!"

The marketing girl soured him with a look.

"Alright, Mr Wiseguy," she said, "you're so clever, you tell us what colour it should have."

"The Restaurant at the End of the Universe"